Expand your customer base with Alipay+: The complete suite to provide Asian consumers with seamless payments anywhere
For European businesses aiming to attract Asian customers by offering the chance to pay in Europe using their preferred local payment methods, access to a robust and scalable payment solution is essential.
Alipay+ is the ideal choice, providing an innovative platform that has set the standard for both online and in-store transactions across Asia and beyond.
Alipay+ is an indispensable resource especially for merchants in the travel, food & beverage, luxury, and fashion industries, enabling them to facilitate local purchases by Asian customers and boost cross-border sales in Europe.
If you're a European merchant looking to expand your customer base by tapping into the spending power of Asian travelers, read on to learn how Alipay+ works and how it can benefit your business by enhancing your payment solutions.
What is Alipay+?
Provided by Ant International, Alipay+ is a comprehensive ecosystem that has transformed how consumers shop, both locally and globally. As a dominant force, Alipay+ has earned the trust of both businesses and consumers, offering a wide range of solutions designed to simplify payments while enhancing security and efficiency. The result? A loyal user base of 1.6 billion people across Asia. Imagine the immense potential for European merchants to tap into by attracting Asian customers to both their online and offline stores.
Alipay+ is much more than just a payment method - it is a "wallet of wallets” integrating over 30 partner payment solutions, ranging from popular Asian digital wallets to Buy Now, Pay Later (BNPL) services. Some of the major partners include Alipay (China), AlipayHK, KakaoPay, Truemoney, Dana, Touch ‘n Go, GCash, Boost, EZlink, BPI, and RLP, among others. This extensive mix of payment options not only gives customers greater flexibility (and the peace of mind of paying with their preferred local payment options) but also enables European merchants to facilitate cross-border sales locally and increase conversion rates.
More in detail, what does Ant International's suite of services offer?
A smooth and intuitive checkout experience
One of the standout features of Alipay+ is its seamless checkout process. Despite offering a wide selection of payment options, the process remains simple, quick, and user-friendly, primarily for two reasons. First, when a consumer reaches checkout, they are presented with an aggregated and easy-to-navigate list of the 30 available payment apps. Second, each of these options can individually scan the QR code generated by Alipay+ to complete the payment.
These two elements combined help streamline the shopping experience and reduce friction.
This simplification also boosts conversions by reducing cart abandonment and encouraging faster purchases. Additionally, Alipay+ automatically converts the total cost into the consumer's local currency, eliminating one of the most common barriers to purchase.
Fast and secure in-store payments
The same level of efficiency extends to in-store payments. With Alipay+, customers can pay via QR code directly from their smartphones, just as they would for online transactions. This fast and secure mobile payment technology meets global industry standards, offering a smooth experience for consumers both at home and abroad.
As a merchant using MultiSafepay to process in-store payments, you’ll benefit from the same advantages in terms of convenience and performance. Our SmartPOS terminals, developed in collaboration with Sunmi, are designed to provide smooth and secure shopping experiences at the physical point of sale, with features tailored to different business sectors (from Retail to Food and Beverage).
By offering Alipay+ to your in-store customers, and thanks to the powerful collaboration between Alipay+ and MultiSafepay, you’ll be equipped to meet the needs of a growing user base, ensuring your Asian consumers feel right at home even when abroad.
Enabling omnichannel power with Alipay+ and MultiSafepay
Let’s take it a step further. Alipay+ is an excellent example of how to leverage the power of an omnichannel approach to enhance both sales and payments. By integrating Alipay+ for both online and in-store purchases through MultiSafepay, you can consolidate all your Alipay+ transactions—whether online or offline—into a single platform.
Our dashboard provides a unified view of all your sales touchpoints, enabling you to:
Gain valuable insights into your business and campaign performance
Refine customer profiles for better targeting
Streamline operations, such as reconciliation, to save time and reduce errors
But that's not all. Implementing an omnichannel payment system also helps create a more consistent customer journey and smoother shopping experience. This approach allows you to tap into modern purchasing trends like click-and-collect, ensuring you meet the evolving needs of today’s consumers.
Marketing tools to optimize results
Alipay+ isn't just a payment system; it's also a powerful growth tool. The platform offers merchants a suite of advanced marketing tools designed to drive conversions, enhance the shopping experience, and foster customer loyalty.
For example, merchants can incentivize customers to use specific payment methods, automatically convert discounts into the user’s local currency, and offer exclusive promotions to first-time buyers. These features help optimize the checkout process and create a more engaging shopping experience.
Countless functionalities, maximum security
The range of features provided by Alipay+ is supported by robust security measures to protect both businesses and consumers.
For starters, Alipay+ employs tokenization to protect sensitive credit card data. Tokenization replaces card details with a secure alphanumeric code (token), which protects the information from malicious attacks while enabling fast, one-click purchases in the future.
Additionally, every transaction is preceded by a mandatory authorization request, ensuring that all payments are properly verified before completion. Alipay+ also includes a risk monitoring system that detects and handles anomalies in real time, providing added security for both merchants and customers.
Benefits of Alipay+ for consumers
By adding Alipay+ to your payment mix, you offer your Asian customers a seamless and highly convenient shopping experience. Key benefits for consumers include:
Wide range of payment methods: Alipay+ integrates multiple payment options, enabling users to pay with their preferred local wallet solution.
Payments in their own currency: Asian customers can comfortably pay in their own currency, wherever they are, without worrying about exchange rates.
Efficient in-store payments: With Alipay+ and MultiSafepay, your customers will enjoy seamless shopping experiences, even at the physical point of sale.
Intuitive and user-friendly interface: The platform's simple, streamlined design ensures a smooth and hassle-free checkout experience.
High levels of security and reliability: With robust security features and the global reputation of Ant International, Alipay+ provides a safe, reliable payment experience.
Benefits of Alipay+ for merchants
For merchants, the advantages are equally compelling:
Attract Asian customers, wherever they are: Alipay+ enables European businesses to easily reach Asian consumers and offer secure payments, driving cross-border sales locally.
Security and peace of mind: With Alipay+’s advanced security features, merchants can operate confidently, knowing their transactions are protected.
Ease of integration: Integration with e-commerce platforms is quick and straightforward, so merchants can start using Alipay+ almost immediately.
Unlock your omnichannel potential with Alipay+ and MultiSafepay: By offering Alipay+ at your point of sale via our SmartPOS devices, you can create secure omnichannel shopping experiences tailored to the needs of modern consumers.
Advanced Marketing tools: Merchants gain access to intelligent tools designed to boost conversions, personalize the customer experience, and optimize the overall shopping process.
How Alipay+ works with MultiSafepay
Integrating Alipay+ with MultiSafepay makes the payment process easy for both businesses and customers. Here's how it works:
The customer selects Alipay+ as their payment method at checkout.
MultiSafepay sends the payment request to Alipay+ and displays the QR code for payment.
The customer scans the QR code, selects their preferred payment app from over 30 options, and initiates the transaction.
Alipay+ processes the payment and transfers the funds to MultiSafepay, which then deposits them into your merchant account.
With a combination of security, efficiency, and innovation, Alipay+ offers businesses and consumers a seamless and reliable purchasing experience. If you’re ready to attract and engage Asian consumers in Europe, Alipay+ is the solution you need.
As your payment service provider, we’ll help you integrate Alipay+ quickly and effectively, unlocking a range of benefits – starting with enhanced omnichannel experiences.
Contact us today to learn how you can leverage the full potential of Alipay+ and connect with the growing base of Asian consumers. Start boosting your cross-border sales locally now.
